Since its launch in 2012, Button-fix has built up a phenomenal following evidenced by year-on-year sales growth, culminating in a 55 per cent jump in sales for the year ending 31 December 2017. In that year the company also extended its national and international distribution network, recently announcing that Amari Plastics and William Smith are to join companies such as Hafele, IronmongeryDirect; and SDS London, as Button-fix stockists.
The Button-fix story began when joint creators, Tony Wills and Brian Watson developed Button-fix in response to a customer specification for flush invisible mounts to fix washroom panels. Finding that the fasteners on the market were awkward to align and difficult to disengage for panel replacement, the duo created and developed the Button-fix concept which offers a really quick and reliably accurate way of attaching panels to walls and other surfaces.
Tony Wills commented, “Completing projects as quickly as possible, but without sacrificing quality is a constant challenge for those operating in the construction trades. Button-fix is gaining traction in the market because it helps tradesmen working in domestic or commercial settings to meet that challenge. With Button-fix, all sorts of panels can be aligned and installed much more quickly and with a higher degree of accuracy than old-style fixings and connectors. What’s more, the fix is both incredibly strong and completely invisible – with no unsightly bolts or screws on show.”
The Button-fix concept is simple but ingenious: Durable nylon buttons are attached to the back of one panel and the mating fixes are attached to the other. Bring the panels together and slide until the Button-fixes ‘click’.
Part of the success of Button-fix is due to the fact that its use goes largely unnoticed. It is the invisible fixing behind a truly diverse range of projects which include fabulous installations such as Apex Design’s commercial fit-out of Ultima Business Solutions in Reading; and the beautiful ‘red rose’ entrance to the England Rugby changing rooms at Twickenham. Furniture makers such as SBT Design and Rob Thompson use Button-fix as do a number of operators, such as BluMarine, in the marine fit-out sector.
Brian Watson stated: “2017 was a good year for the business. Demand for Button-fix products continued to grow and we won several prestigious industry awards—the BSGA Sign Industry Product of the Year; and Best Joinery Fittings Manufacturer (Greater London) in the 2017 Construction Awards. With new distributors coming on board in the UK and overseas, 2018 promises to be even more successful.”
Article first published at British Sign and Graphics Association website